Whether they’re in the form of big brand commercials or user-generated content on social media, videos have a unique ability to deliver information in a fast and engaging way.
However, for a video marketing project to be successful, it’s essential to first understand the basics of how to tell a story through film, from storyboarding and production to distribution, no matter which type of video you’ve got in mind.
Read on to learn more about the fundamentals of video production planning, including a comprehensive checklist for converting your vision into a complete multimedia presentation.
The quality and delivery of any video largely depend upon the amount of work put into it. For video production to have an impact, it often helps to break down the project into smaller sections. In short, the entire process may be divided into five distinct video production stages:
A little preparation can go a long way to ensuring your next video project is a success. Properly planning out every detail of the video beforehand can save an enormous amount of time, energy, and money when it comes time to shoot the project. Without adequate attention given to production planning, chances are you may end up needing to change aspects of your video on the fly which can cause costly delays or even undermine the quality of the production.
Successful video project management starts with having a clear idea of what needs to be done. To stay organized, it’s a good idea to take things step by step. Following this video production checklist will ensure your next video shoot goes according to plan.
Establish exactly what your video hopes to achieve. For marketing, the goal of the video may be to promote a particular product or service offered by a brand. For influencers or online personalities, the goal of a video may be to simply entertain the audience.
Determine the type of people most likely to consume the content you’re filming. Understanding your audience will make it easier to craft a video that speaks to their concerns, values, and preferences.
Next, you’ll need to consider the primary message of your video and how you deliver this information to the viewer. Consider the age, sex, other demographics, and interests of your target audience to create a message that speaks directly to them.
Calculate the estimated costs of producing the video. Provide yourself with a little wiggle room in the budget to account for delays caused by weather, casting issues, or other unforeseen circumstances.
Determine exactly where your video will be shown and which platform will host the content. If you plan to distribute the video across multiple channels at once, take some time to make the necessary preparations that can help to streamline the process.
Think about the type of video you plan to produce, whether it’s a brief explainer video, a promotion, or a documentary-style presentation. Knowing the kind of video you’re shooting will determine the budget for the video, its duration, and how long it will take to finish production.
Create a rough storyboard that details the main scenes of your video. To make your video easier to visualize, sketch out the sequence of events by hand with relevant notes regarding the length of each scene, the location, and the characters involved.
Now, convert your storyboard into a concrete script complete with setting, dialogue, and imagery. The length of your script should help to inform the projected length of the video. For videos that run for 5 minutes or less, most scripts will likely only be one or two pages long.
Spend some time scouting out locations for the video ahead of time. Location scouting is especially important for outdoor settings where weather, temperature, and seasonal changes could affect the outcome of the video.
Procure the equipment you’ll need for the video such as lighting instruments, booms, dollies, and software for fine-tuning the finished product.
Find the right actors to fill the roles of the main characters and extras in your video. If your video will be entirely animated, your focus will be on finding the right voices for overdubbing.
Prepare an itinerary that details exactly how the shooting will proceed. Try to make this schedule as precise as possible, accounting for lunch breaks, makeup, setting up equipment, and the actual filming of the video.
Following your script, start filming the video scene by scene. If you’ve closely followed all the items on the checklist so far, shooting the video should proceed with relatively few problems.
In post production, your focus will be on trimming away the unnecessary parts of your video while adding new elements like sound or visual effects.
Now that your video is complete, you’re ready to bring it to market through various distribution channels on TV, the Internet, or both. For some projects, this could mean rolling out the content to multiple platforms simultaneously such as YouTube, Vimeo, TikTok, or Instagram.
At QuickFrame, we make it easy for brands to create high-performance videos by providing the tools and resources they need to streamline the production planning process. With our Global Video Hub™ Platform, you can leverage the power of AI and machine learning to quickly develop videos that entertain, engage, and inspire your target audience. Not only that, QuickFrame helps to minimize the otherwise high costs of professional video production, making it possible to create an expansive volume of top-quality videos without breaking your marketing budget.
Need help making videos? See how our video production platform can help your business.
With the right knowledge and resources, creating videos that make an impact doesn’t have to be a significant challenge. By carefully planning out the details beforehand and following the checklist provided, you can start producing videos that exemplify the defining characteristics of your brand. Before long, you’ll notice the difference in your KPIs as your videos garner increasing traffic from leads all over the globe, allowing your brand to thrive in an increasingly competitive digital marketplace.
